Because kids' skin deserves better

Hi! I'm Dr Erah Anwar.

I created Oumi Kids because of a gap I kept seeing, and feeling. There are baby products on one side and adult products on the other, but nothing thoughtfully designed for kids growing up in our hot and humid weather.

As someone who spent years leading scientific and medical affairs across Asia Pacific for some of the world's largest skincare brands, I knew we could do better. I believed we could create science-backed skincare made specifically for the next generation. 

Every Oumi Kids product is formulated to support the skin barrier with consistent, gentle care. Because healthy skin isn't built overnight. It's built over time, with the right support.

Thank you for being here and for your trust.